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Would You Have Socks With Your Company?

Most firms create some kind of company-branded apparel they hope the employees will wear with pride. But people are selective about the messages they put on their bodies. A new study by BI WORLDWIDE identified the reasons employees will or will not wear company clothing. Those reasons go to the heart of the relationship between people and the places where they work. My latest column for Forbes has the details.


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Widgets the Book

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