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The Doughnut Dilemma: What the Office Pastry Teaches About Behavioral Economics

Happy National Doughnut Day! You’d be healthier if you didn’t eat one, but for deep evolutionary reasons, your brain is wired to make you eat it anyway. There’s a lesson in that.

In my latest Forbes column, I look at the simplest example of behavioral economics and discuss briefly the implications for leading. The lesson for leaders and front-line managers is to build their employee value propositions around, not against, human nature.

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