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the book & the blog by Rodd Wagner

The 12 New Rules for Managing Your Employees As If
They're Real People

Now More than Ever, Employees Want to Know: Is There a Second Marshmallow?


You’ve no doubt heard about the “Marshmallow Test,” the experiment in which children are given one marshmallow and told if they wait 15 minutes without eating it, they will get a second one. The test supposedly says a lot about the kid’s wiring and his or her future prospects.

But does it? A different spin on the experiment broadens the picture and provides the perfect metaphor for how people are now sizing up their employers. It’s the topic of my latest Forbes column.

The Doughnut Dilemma: What the Office Pastry Teaches About Behavioral Economics


Happy National Doughnut Day! You’d be healthier if you didn’t eat one, but for deep evolutionary reasons, your brain is wired to make you eat it anyway. There’s a lesson in that.

In my latest Forbes column, I look at the simplest example of behavioral economics and discuss briefly the implications for leading. The lesson for leaders and front-line managers is to build their employee value propositions around, not against, human nature.

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Rodd Wagner, New York Times bestselling author
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