January 7, 2015
10 Reasons Not to Do an Employee Survey
In November, I awakened one morning and started tweeting five top reasons not to do an employee survey. Before I’d finished my orange juice, the list grew to 10. Each could come back to bite you.
It’s not a bad checklist to decide whether an employee survey is worth the investment or whether it’s best to work on other areas first. If more than six or seven of these are currently true for your company, save your money or set up your survey differently.
10. Your survey provider’s executive briefing looks suspiciously like the last client’s presentation.
9. Your firm’s results will go into the survey company’s “database” to help advise your competition.
8. Your execs and managers will use the info to hunt down the so-called “disengaged” and fire them.
7. The survey will be open for two weeks, then closed for 11-and-a-half months.
6. After answering super-sensitive questions, the employee gets no personal feedback.
5. You’ll tell them it’s confidential, then aggregate so few respondents in a report that it’s not.
4. Your employees are afraid to tell the truth.
3. You’re not going to do anything with the results that will mean something to the employees.
2. The survey questions were written when your Millennial employees were in kindergarten.
1. Deep down, your executives don’t care.